February 6, 2012

When Personalized Search and Relevance Collide

Not everybody is a fan of the increasingly personalized search results they get from Google. Some criticize them as a way for Google to give advertisers reasons to rely on PPC as opposed to the less predictable organic results, and others just find it disruptive to relevance.
In terms of relevance, I think it can work [...]

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  1. Google Pesonalizes Search Results More with Star Feature
  2. How Badly Do People Want Personalized Search?
  3. This week in search 3/7/10

When Personalized Search and Relevance Collide

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